Privacy and Cookie Policy

Effective date: September 15, 2022

Thank you for visiting rocktherooms! "rocktherooms" (hereinafter "we", "us" or "our") respects your personality and privacy. With regard to your personal data, it is very important to us to ensure the protection and lawful processing of your personal data. Furthermore, we rely on transparency to protect you from unpleasant surprises at any time. For this reason, we explain here how we apply the privacy policy, what personal data we collect, what we do with this data and what choices and rights you have.

We may update this Privacy Policy from time to time to reflect changes in technology, legislation, our business, or for other reasons we deem necessary or appropriate. When we make changes, we will update the "Effective Date" at the top of the Privacy Policy and post the Policy on our website. If we make material changes to the Policy or to the way we process personal information, we will notify you promptly by prominently posting it on our website.

1. Application of the privacy policy

This Privacy Policy explains what we do with personal data that we collect and use for our own purposes (i.e., in cases where we are the processing entity), such as your account information and information about how you use and interact with our Services, including information you submit to our customer support and certain information related to your end users. This Privacy Policy does not apply to personal information about our employees or applicants (except where employees or applicants are users).

2. Use of your personal data

When you make a purchase from us at the boutique and we ask you in the checkout area, for example, to provide your name, address, email address and payment information so that you can process order requests, we collect your information. We collect your data when you agree to our newsletter or any loyalty programs or follow our blog.

We collect both historical and future personal data. If you consent to the processing of your personal data, we will not only process the personal data collected from you in the future in accordance with this Privacy Policy, but also your personal data already stored by us.

By using our rocktherooms website, our boutique and related offers and services, you consent to the collection and processing of your personal data in accordance with this privacy policy. If the privacy policy is part of the contractual agreement between you and us (e.g. order confirmation, purchase contract, etc.), you agree to the collection and processing of your personal data in accordance with this privacy policy when you place an order online or conclude a contract. You have also read and understood our cookie policy.

3. Definition of personal data

Personal data is any information about an identified or identifiable person, such as contact details.

4. Data processing

When we talk about processing your personal data in this Privacy Policy, we mean any handling of your personal data. This includes, for example:

  • Survey,

  • Collection,

  • Storage,

  • Administration,

  • Usage,

  • Transmission,

  • Disclosure or

  • Deletion of your personal data.

5. Protection of personal data

We have appropriate technical and organizational security procedures in place to maintain the security of your personal information and to protect your personal information against unauthorized or unlawful processing and/or accidental loss, alteration, disclosure or access. However, you should always be aware that the transmission of information via the Internet and other electronic means involves certain security risks and that we cannot guarantee the security of information transmitted in this way.

6. Data retention

We retain your personal data for as long as we consider it necessary or appropriate to comply with applicable laws or as long as it is necessary for the purposes for which it was collected. We will generally delete your personal data, to the extent possible, as soon as it is no longer needed or after the maximum retention period required by law has expired.

7. Your rights in relation to your personal data

You have the right to assert your data protection rights at any time and to obtain information about your stored personal data, to correct or supplement your personal data, to object to the processing of your personal data or to request the deletion of your personal data. You will find the contact options at the end of this data protection declaration or in the menu on the website under Connect. We reserve the right to communicate with you electronically (in particular by e-mail) in this context.

8. Responsibilities and contact

rock the rooms, c/o Bircher Consulting GmbH is responsible for the data processing described here. If you wish to exercise your rights with respect to your personal data or have any questions or concerns regarding the processing of your personal data, you may contact us at info@rocktherooms.ch. We are the data controller of your data and we will endeavor to respond to your questions or concerns promptly upon receipt.

9. Collection of your personal data

We collect your personal data whenever we have contact with you. The situations in which we have contact with you are varied. For example, we collect your personal data in the following circumstances:

  • You are visiting our website rocktherooms.ch

  • You visit us at our headquarters or in a pop-up store

  • You purchase our goods or services via our Internet site

  • You accept an individual consultancy service

  • You receive a newsletter or other advertising about our goods and services;

  • You follow our blog;

  • You use or communicate with us or third parties via our Internet pages, apps for mobile devices or offers on Internet platforms, multimedia portals or social networks;

  • You communicate with us via phone, email, voice messages, text messages (SMS), picture messages (MMS), video messages, or instant messaging;

  • You contact us at special occasions such as events, promotional events, pop-up stores, etc.

10. Type of PERSONAL DATA collected

The personal data collected is equally diverse. On the one hand, we collect personal data that you provide to us. On the other hand, we collect personal data that is automatically or manually collected during your contact with us, such as:

  • Personal data:

  • Name and first name;

  • Birthday and age;

  • Gender;

  • Residential address;

  • Shopping habits;

  • Customer and purchasing preferences;

  • Delivery address;

  • Billing address;

  • Credit card and account information;

  • Language preferences;

  • Phone number(s);

  • E-mail address(es);

  • Identification numbers of your technical devices;

  • Customer numbers;

  • Information about subscribed newsletters or other advertising;

  • Consent to receive advertising;

Customer activity data

  • Contract data (including date of contract, type of contract, content of contract; contracting party; term of contract; value of contract; claims asserted under contract);

  • Purchasing information (including date of purchase; place of purchase; time of purchase; type, quantity and value of goods and services purchased; shopping cart; abandoned shopping cart; payment methods used; payment point; purchase history);

  • Customer service information (including returns of goods, complaints, warranty cases, delivery information);

  • Session data relating to visits to our Internet pages or offers on Internet platforms, multimedia portals or social networks (including duration and frequency of visits, language and country preferences, information about browser and computer operating system, Internet protocol addresses, search terms and search results; ratings given);

  • location-based data when using mobile devices;

  • Communications via telephone, email, voice messages, text messages (SMS), video messages, or instant messaging.

In addition to the information you provide to us or that we collect in the course of contacting you, we may receive or obtain the following information about you from third parties:

  • Residential address;

  • Delivery address;

  • Information on compliance with legal requirements, such as anti-money laundering;

We share this information with Squarespace, our online store hosting provider, so that they can provide website services to us.

As you go through the checkout process, this website can automatically complete your shipping and billing address by sharing your input with the Google Places API and making suggestions to improve your checkout experience.

11. Purpose of the processing of PERSONAL DATA

We process your personal data for various purposes. Primarily, we process personal data to the extent necessary for the conclusion and execution of our sales contracts with you and other contractual partners, to maintain technical operational security, for the fulfillment of legal obligations and for invoicing and collection. We then collect personal data in order to provide you with better services. Better services can be:

  • Alignment of the product range to your needs;

  • Personalize customer communications so you find offers that fit your needs and receive fewer ads overall;

  • Simplifying processes, such as purchases or bookings, to help you reach your destination more quickly. Specifically, we may process all or part of your personal data for one or more of the following purposes:

12. Processing purposes in connection with our goods and service offers

  • Provision and sale of our goods and services;

  • Processing of orders and contracts, including dispatch of order and dispatch confirmations, delivery confirmations, delivery and invoicing;

  • Organization and implementation of after-sales services;

13. Processing purposes in connection with customer communication

  • Provide, administer, and conduct customer communications by mail and electronic means of communication;

  • business communication by mail and via telephone, e-mail, voice messages, text messages (SMS), video messages or instant messaging;

  • Evaluation of the use of our offers via telephone, e-mail, voice messages, text messages (SMS) or instant messaging such as: Type of use, frequency and duration of use, exact location of use.

14. Processing purposes in connection with special activities and occasions

  • Organization and implementation of special occasions such as events, promotional events, sponsorship events and cultural events.

15. Processing purposes in connection with the analysis of customer behavior

  • Individualized and person-related or anonymous and group-related recording and evaluation of historical and current customer and purchasing behavior when using the offers on our websites, multimedia portals or social networks;

  • Individualized and person-related or anonymous and group-related recognition, classification and analysis of current and potential customer needs and interests;

  • Individualized and person-related or anonymous and group-related classification and analysis of customer behavior and customer potential;

  • statistical evaluation of customer behavior based on anonymized customer data;

16. Processing purposes in connection with direct marketing

  • Simplifying processes - such as purchases or bookings - and using insights from analyzing customer behavior to continuously improve all goods and service offerings;

  • Avoiding unnecessary advertising through insights gained from analyzing customer behavior for individualized and personalized direct marketing;

  • Sending individualized and personalized advertising by mail or via telephone, -mail, voice messages, text messages (SMS), video messages or instant messaging;

  • Individualized and personalized adaptation of offers as well as advertising on our Internet pages, apps for mobile devices or on our channels on Internet platforms, multimedia portals or social networks.

17. Disclosure of your personal data

We may pass on your personal data to our suppliers if orders placed by you are delivered directly by our suppliers. You must therefore expect that your personal data will be transferred to all countries in which we purchase our goods. If we pass on your personal data to our suppliers, you will be informed in advance. We also ensure that only employees have access to your personal data to the extent necessary for the performance of their duties. If the suppliers are located in countries where the applicable laws do not provide for a level of protection of personal data comparable to Swiss law, we will contractually ensure that the service providers concerned comply with the Swiss level of data protection.

Our suppliers are contractually obligated to process personal data exclusively on our behalf and in accordance with our instructions. We also require our suppliers to comply with appropriate technical and organizational measures that ensure the protection of personal data. We may also disclose your personal data if we consider it necessary to do so in order to comply with applicable laws and regulations, in the event of legal proceedings, at the request of the competent courts and authorities or due to other legal obligations, in order to protect and defend our rights or property.

18. Use of cookies

This website uses cookies and similar technologies, which are small files or short texts that are downloaded to a device when a visitor accesses a website or app. For information about viewing the cookies placed on your device, see About the cookies Squarespace uses.

These functional and necessary cookies are always used because they enable Squarespace, our hosting platform, to provide this website to you securely.

These analytics and performance cookies are used on this website, as described below, only if you accept our cookie banner. This website uses analytics and performance cookies to gain insight into website traffic, website activity and other data.

19. Use of WEB ANALYSIS TOOLS

This website collects personal data that serves as the basis for our website analytics. This includes:

  • Information about your browser, network and device

  • Web pages that you have accessed before visiting this website

  • Your IP address

This information may also include details about your use of this website, including:

  • Clicks

  • Internal links

  • Visited pages

  • Scroll

  • Searches

  • Timestamp

We share this information with Squarespace, our website analytics provider, to learn more about traffic and activity on this website.

20. Fonts

This website uses font files from Google Fonts and Adobe Fonts. In order for you to view this website correctly, servers that store the font files may receive personal information about you. This includes:

  • Information about your browser, network or device

  • Your IP address

21. How to reach us for questions

If you have any questions, comments or complaints about this Privacy Policy or our privacy practices, or if you wish to exercise your rights and choices, please email us at info@rockthecooms.ch.